BewilderedSociety.com

Starbucks’ is promoting its philanthropy via a Facebook event plugging World Aids Day. The company is giving five cents to the Global Aids Fund for every hand-made drink it sells today in the United States and Canada.

It’s a noble effort to bring awareness to a disease (and its starting virus, HIV) that affects everyone, despite its stereotypical ties to sexual “deviance,” a.ka. gays, lesbians and transgendered folk.

That’s also what makes Starbucks’ promotional material – copied here from Facebook – a little trite:

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