[Eating out] Package design, not size matters in selling healthy foods
August 18th, 2009 by Dave StudinskiYour eyes and packaging design have some fascinating input when it comes to purchasing decisions, an NYTimes.com post says, quoting a University of Miami survey.
When buying products whose selling point is richness or weight, consumers like to see the product image at the bottom or the right of the packaging, according to a study to be published in December in The Journal of Marketing.
By contrast, products that are supposed to be healthy or light — like low-calorie cookies or hand-held video cameras — do better with images at the top of the packaging, or on the left.
The study’s authors report that most brands, of 279 cracker and cookie boxes analyzed, adhere to these guidelines, even if subconsciously.
Wonder what this means for Web sites …
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