[Back to things we care about] Outdoor display company donates billboard space to Team Coco
April 7th, 2010 by Dave Studinski
Lamar, best known for placing large billboards on the side of the highway to entertain you in traffic, is asking its local inventory holders to donate space to the “voiceless” Conan O’Brien.
On its own will, the company established aplaceforconan.com. The site serves as an official-ish hub for explaining Lamar’s intents.
If a digital display rotation is not fully sold, Lamar is asking its offices to display dynamic creative that shows Conan’s latest tweet – free.
The odds of catching a billboard with the display depend on how well your market is doing. (We’ll let you cheer for continued recession with Conan tweets or thriving economy.) Regardless, you can see a map of possible places to catch an active billboard here.
[via Lost Remote]
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