Backtracking on a similar 2005 study, researches said that men can, in fact, like other dudes and women, too. While modern science is catching up to some groundbreaking last-century theory, it’s pleasing to know journalists remain as innuendo-filled as ever. Cue the close of the NYT article.

“Sexual arousal is a very complicated thing,” she said. “The real phenomenon in day-to-day life is extraordinarily messy and multifactorial.”

Heard.

The article gives more detail on the study’s methodology, if you’re so inclined.

Lamar, best known for placing large billboards on the side of the highway to entertain you in traffic, is asking its local inventory holders to donate space to the “voiceless” Conan O’Brien.

On its own will, the company established aplaceforconan.com. The site serves as an official-ish hub for explaining Lamar’s intents.

If a digital display rotation is not fully sold, Lamar is asking its offices to display dynamic creative that shows Conan’s latest tweet – free.

The odds of catching a billboard with the display depend on how well your market is doing. (We’ll let you cheer for continued recession with Conan tweets or thriving economy.) Regardless, you can see a map of possible places to catch an active billboard here.

[via Lost Remote]

Most Watched YouTube videos (Global):
1. Susan Boyle – Britain’s Got Talent (120+ million views)
2. David After Dentist (37+ million views)
3. JK Wedding Entrance Dance (33+ million views)
4. New Moon Movie Trailer (31+ million views)
5. Evian Roller Babies (27+ million views)

Here are this year’s top pop culture events, inadvertently presented by month as YouTube search terms.

Fastest Rising YouTube search terms by month (U.S.):

January: obama inauguration

February: on a boat

March: watchmen

April: susan boyle

May: pacquiao

June: michael jackson thriller

July: wedding [JK Wedding Entrance Dance]

August: send it on

September: kanye west

October: paranormal activity

November: adam lambert

December: tiger woods

YouTube adds that [michael jackson] was this year’s fastest growing search term and [michael jackson thriller] became the fastest rising search on YouTube in 2009, too.

So don’t worry, Tiger, it’s still not all about you.

We live in divided times, and it probably won’t surprise you to learn that social networking trends are  just as divided along lines of education, income, and geography as the rest of the country.  A report from the folks over at Nielsen reveals that Facebook, with its Ivy League pedigree, is most popular among those who have, or are getting, a college education.  MySpace users, on the other hand, typically make less money and aren’t as well educated.  Likewise, Twitter is most popular among urban dwellers

Read more at Computer World

Sony’s latest e-book “Reader,” the “Daily Edition,” will include free access to AT&T’s 3G network when it hits shelves this holiday season.

The product was unveiled today during an event at the New York City Public Library. The event also allowed for the announcement of Sony’s Library Finder, which will help users download and “check out” eBooks and other library content.

One blog covering the news states Facebook and Twitter integration.

Arbor Networks, a Boston company that analyzes Internet use, says that Web traffic in the United States gradually declines from midnight to around 6 a.m. on the East Coast and then gets a huge morning caffeine jolt. “It’s a rocket ship that takes off at 7 a.m,” said Craig Labovitz, Arbor’s chief scientist.

Akamai, which helps sites like Facebook and Amazon keep up with visitor demand, says traffic takes off even earlier, at around 6 a.m. on the East Coast. Verizon Wireless reported the number of text messages sent between 7 and 10 a.m. jumped by 50 percent in July, compared with a year earlier.

One source for the story serves as a poster child for this technical thirst and its affect on print media.

“It used to be you woke up, went to the bathroom, maybe brushed your teeth and picked up the newspaper,” said Naomi S. Baron, a professor of linguistics at American University, who has written about technology’s push into everyday life. “But what we do first now has changed dramatically. I’ll be the first to admit: the first thing I do is check my e-mail.”

So is post-midnight still the happy hour for porn? I think we need more research.

See the full show above, or here if Hulu goes down.

Fox is brilliantly riding the tail of Disney’s “High School Musical” phenom, but with one exception: The network is allowing the really shit parts of high school life into the show, making it a legit comedy for us 20-somethings for who high school still seems like yesterday.

The pilot leaves you wanting more, as well it should. If you enjoy the Journey and “Rehab” covers, they’re all available on iTunes by searching “Glee.”

This will be a franchise in no time.

Watch it now if you haven’t been Twittering about it already.

As a result of this breaking news, we can bring you an MSNBC.com juxtaposition/taxonomy fail! Which of these links is not like the other?