A new Bud Light promotion is losing is sell-ability as univerisites threaten legal action and file complaints. Bud Light cans around the country are changing colors – 27 different color combinations in all – around college areas and regions, WSJ.com reports.

At least 25 schools have formally asked Anheuser-Busch to drop the campaign near their campuses, Mr. Siegal says. In recent letters, the University of Michigan’s lawyers threatened legal action for alleged trademark infringement, demanding that Anheuser-Busch not sell the “maize and blue” cans in the “entire state.” The University of Colorado, Oklahoma State University, Texas A&M University and Boston College have also told the company to stop distribution near their campuses, citing trademark issues and concern about student alcohol use.

[Image via FOTP.]